So Etsy started a thing where sellers that maintain high customer satisfaction get a badge.
This is supposed to give shoppers a better feeling for your shop and they say your shop will be featured more often. There are some criteria though. You have to maintain 95% 5 start rating, 95% response to messages, 95% ship on time, and 10 orders and $300 in sales for 90 days.
This could result in higher revenue for the shop.